Cenario's Pizza

Beating the Pandemic by Repositioning an iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Cenario's Pizza

Beating the Pandemic by Repositioning an iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Embark on the savory saga of Cenario's Pizza, a beloved culinary institution in Northern California. See how they joined forces with Open Omega to bolster their digital presence and boost online sales amidst the pandemic's challenges. Join us on this journey of resilience and innovation, and discover how our partnership empowered Cenario's Pizza to emerge stronger than ever.

Cenario's Pizza website image showing appealing presentation of a pizza with its layers exposed and detailed descriptions on the left side and the website nav bar on the top.
Purple double quotes.
Working with Open Omega has been a transformative experience for Cenario's Pizza and I highly recommend them. Their work has given us a premium feel and high-quality appearance. Our new graphics and website have truly set us apart in the market and shows in our revenues and customer feedback.

Kelvin Guevara

President, Cenario's Dixon

About

Step into the kitchen of Cenario's Pizza, where a family legacy of mouth-watering culinary creations has been serving Northern California since 1986.

From the aroma of freshly baked pizzas to the sizzle of their signature pastas, Cenario's Pizza has always been a haven of delectable food and warm hospitality. Yet, in an ever-evolving digital age, they noticed their online presence failed to fully convey the richness of their culinary journey.

Enter Kelvin Guevara, the forward-thinking president of the Dixon franchise. Kelvin recognized the potential to elevate Cenario's Pizza's digital presence to match the quality of their food. Together, Cenario's Pizza of Dixon and Open Omega embarked on a mission to boost online sales by translating the vibrant essence of their dining experience to the digital world, even amidst the challenging backdrop of the COVID-19 pandemic.

Challenges and Goals

Boost online sales revenue and customer engagement via the Cenario's Dixon website

Goals

Revitalize the online ordering experience with a visually appealing, easy-to-navigate website to reduce bounce rate and increase online order volume.

Integrate the new website seamlessly with the Cenario’s POS system.

Implement the Webflow CMS strategically to enable restaurant staff to update menu prices, job openings, and other dynamic website elements.

Elevate customer perception of Cenario's Pizza dishes through high-quality visual representation on the website

Goals

Enhance the visual appeal of menu items through professional color correction, editing, and optimization of all menu images.

Create an online representation of the dishes that mirrors the in-store dining experience, aiming to increase perceived value and customer engagement.

Streamline the hiring process and increase the number of qualified job applications

Goals

Implement a user-friendly online job board that can be easily updated to reflect current hiring needs.

Develop a smart job application form that effectively filters out unsuitable candidates.

Create a print version of the job application form for walk-in candidates.

Streamline the in-store ordering experience for customers

Goals

Implement a QR code system linking to an online menu for easy access and quick ordering.

Design table tents with a visually appealing QR code for easy scanning.

Revamp in-store menu design to improve readability and customer engagement.

Develop marketing materials, such as flyers and coupons, for both print and digital distribution.

Research Outcomes

Our journey to understand the unique desires and preferences of Cenario's Pizza patrons led us on a comprehensive research adventure. We delved into the heart of the customer experience, holding interviews and workshops with Cenario’s loyal customers in Dixon and engaging with frequent online diners from various establishments.

To optimize efficiency in the fast-paced restaurant industry, we seamlessly integrated our research process with our Zoom meetings with the key stakeholder, Kelvin Guevara.

By grounding our decisions in data and eliminating guesswork, we make informed choices that propel our clients towards their goals.

These interviews and workshops yielded invaluable insights that shaped the trajectory of the project. Besides gaining location-specific and proprietary consumer behavior data, we also fine-tuned insights from broader restaurant industry benchmark data. For instance:

Consumers confirmed that they prefer ordering directly from the restaurant if it means their money goes to the restaurant and not a third party.

Source

Professional food photos guaranteed an increase in sales.

Source

Customers are more likely to visit a restaurant in person if they place online orders from the same restaurant.

Source

User Personas

Our research led us to identify key personas that embody Cenario’s Dixon customers. By defining these personas, we were able to tailor our design, development, and strategy solutions to meet the needs of the restaurant’s customers. We classified the customer personas as follows:

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Graphics and Visual Design

Key to our design philosophy in working with Cenario’s Pizza was understanding that we eat with our eyes first — With this in mind, we approached the visual and graphic design for Cenario's Pizza with a focus on creating a visually stunning online culinary experience.

New and Improved Menu Images

We enhanced the visual appeal of Cenario's menu items by optimizing over 100 menu images and creating branded assets. This not only elevated the overall brand experience but also saved time and resources that would have been spent on professional photography.

Cenario's Pizza Open Omega Specialty Pizza Graphics - Before Cenario's Pizza Open Omega Specialty Pizza Graphics - After
Cenario's Pizza Open Omega Detroiter Graphics - Before Cenario's Pizza Open Omega Detroiter Graphics - Before

qr Menu

We enriched the in-store dining experience by creating QR-coded table tents that linked to a dedicated, digital menu page — This improved the customer experience and  provided valuable in-store customer analytics.

qr Menu

We designed QR-coded table tents that link to a dedicated QR menu page for an optimized in-store user experience. The stakeholders were also able to track analytics data from the QR-coded table tents.

Coupon Design

We designed visually compelling coupons for both digital and print use, amplifying the allure of promotions for Cenario's Pizza. These coupons were prominently displayed in-store, online, and on printed flyers, enticing more customers to take advantage of special offers.

2/6 coupon images

Digital Menu

At the request of the stakeholder, we redesigned the digital menu while preserving the aesthetic of the original. The revamped menu strikes a balance using best design principles, enhancing the in-store customer experience by facilitating quick menu navigation and reducing visual fatigue.

Cenario's Pizza Open Omega Menu Design Page 1 - Before Cenario's Pizza Open Omega Menu Design Page 1 - After
Cenario's Pizza Open Omega Menu Design Page 2 - Before Cenario's Pizza Open Omega Menu Design Page 2 - After

Before

After

Webflow Design and Implementation

A breathtaking redesign that does not skimp on usability

Our redesign of Cenario's Pizza's website aimed to strike a balance between aesthetics and functionality. Leveraging Webflow, we crafted a visually captivating website that is also easy to maintain. This balance is perfectly demonstrated by the job board, which boasts an attractive design and allows for effortless updates using the Webflow CMS backend.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

From Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

The Imapct

By harnessing strategic planning, professional design, and our technical expertise, we delivered tangible results that surpassed expectations.

128% Increase in Job Applications and 50% Reduction in Administrative Overhead

The introduction of an online job board led to a 128% increase in job applications for Cenario's Dixon during a period of significant employee shortages.

Cenario’s Dixon was able to cut hiring-related administrative overhead by 50% by implementing the online job board.

The use of smart filters on job forms enabled managers to efficiently identify the top candidates, further enhancing the hiring process's effectiveness.

68% Boost in New and Repeat Online Sales via the Cenario’s Dixon Website

Cenario’s Dixon witnessed a 68% increase in online orders in the first six weeks following the launch of their new Webflow website.

Randomized testing revealed that customers were willing to pay more for the same food items after visiting the revamped Cenario's Dixon website — This can be attributed to a more accurate representation of the food and an improved user experience.

Reduced Overhead and Saved Staff Time on Website Updates with Webflow CMS

Our implementation of the Webflow CMS on the Cenario's Dixon website enabled team members to make updates easily, eliminating the constant need for a developer and saving valuable time and resources for the franchise.

Prices, descriptions, and images can now be updated in minutes, streamlining the website maintenance process for the Cenario's Dixon team.

Enhanced In-Store Experience and Increase in Repeat Customers

The implementation of a QR menu allowed in-store customers to quickly browse the Cenario's Dixon menu on their phones, improving operational logistics and reducing overhead by decreasing staff time spent answering menu-related customer queries.

The redesign of the digital menu improved the in-store experience by allowing customers to easily view the menu without causing eye strain or fatigue, resulting in less crowding and a more enjoyable dining experience.

Over a 3-month period, these changes led to an increase in repeat customers and a reduction in overhead.