Allyn and Oliver

Creating the next billion-dollar furniture brand

Branding

Logo Design

UX Design

UI Design

Webflow

Graphic Design

Allyn and Oliver

Creating the next billion-dollar furniture brand

Branding

Logo Design

UX Design

UI Design

Webflow

Graphic Design

Step into the captivating journey of Allyn and Oliver, a high-end furniture startup, as they set out to disrupt the industry giants. Witness how our strategic planning, design, and development expertise established them as a premier luxury brand.

About

Meet Michel Wagner, the creative mastermind behind Allyn and Oliver, a rising star in the luxury furnishings landscape of Las Vegas, NV. Michel's dream? To rival industry giants like Restoration Hardware and Neiman Marcus. But to turn this dream into reality, he needed a partner to shape their brand and build a commanding eCommerce presence.

Open Omega joined forces with Michel on a high-stakes journey of brand design, web design and eCommerce development. The first hurdle? A showcase at the esteemed Las Vegas Design Market. This was their moment to captivate a nationwide audience of industry experts and buyers.

Join us as we unravel the story of how we helped Allyn and Oliver navigate this challenging terrain, shine brightly, and leave a lasting impression.

Challenges and Goals

Establish Allyn and Oliver as a luxury brand through a unified visual branding strategy across all touch points

Goals

Develop a brand visual identity that radiates sophistication, prestige, luxury, and elegance.

Generate a versatile suite of brand assets, adaptable across digital and print platforms.

Construct a comprehensive brand style guide, ensuring visual consistency across all touch points.

Designing a logo that encapsulates the essence of Allyn and Oliver's brand

Goals

Create a scalable logo that resonates with Allyn and Oliver's brand values.

Ensure the logo's uniqueness, steering clear of any existing trademark infringements.

Collaborate with stakeholders to visualize various logo applications, ensuring its suitability for all intended uses.

Incorporate detailed logo usage guidelines in the brand style guide, maintaining consistency and accuracy in implementation.

Building a digital presence that mirrors Allyn and Oliver's brand values and paves the way for future growth

Goals

Design and develop a user-friendly, easy-to-navigate marketing website using Webflow.

Deploy on-site SEO strategies to enhance search engine visibility and attract customers.

Structure the website for easy integration of a blog in Phase Two.

Design the website for seamless integration with an eCommerce store in Phase Two.

Strategic Planning

At Open Omega, we understand that a robust strategy is the bedrock of success. Our detailed planning establishes a strong foundation for each project, instilling confidence in our clients about the outcome.

In collaboration with Michel Wagner and the management team of the Allyn and Oliver showroom in Las Vegas, NV, we overcame geographical distances through Zoom calls, text messages, and emails, ensuring uninterrupted communication.

Michel had ambitious visions for Allyn and Oliver. However, building a startup meant constructing every aspect of the brand from scratch. The complexity of tasks, such as architectural visualization, led us to adopt a structured three-phase project structure. This strategy ensured that critical elements, including the logo, brand visuals, and marketing website, were not only prepared but also perfected for their unveiling at the Las Vegas Design Market. This phased approach also allowed us to preserve the project's integrity, steering clear of any haste that might jeopardize the quality of the final product.

Style Tiles

Style tiles communicate the visual direction of the project, encapsulating the brand's voice, tone, and aesthetic. For Allyn and Oliver, we crafted style tiles that truly reflected the brand's soul.

Moving forward from our discovery session with Michel Wagner, we engaged in extensive market research and developed detailed user personas, complemented by insightful interviews with potential users. This comprehensive approach guaranteed that our style tiles were not just visually appealing but also deeply resonant with Allyn and Oliver’s distinctive identity.

Determining Personas and Empathy Mapping

Crafting the ideal brand experience for Allyn and Oliver required us to step into the shoes of their target customers by leveraging research, surveys, and interviews to delve into their desires and needs.

This immersive approach allowed us to construct detailed, semi-fictional personas representations of the ideal Allyn and Oliver customer. Anchored in real data and research, these personas provided a clear picture of our design audience. By consistently aligning with these personas throughout the design process, we were able to tailor a brand experience that truly resonated with our target demographic.

Here's a snapshot of the key characteristics that emerged from our buyer personas research for Allyn and Oliver:

Sofia Armas

Luxury Interior Designer

Age:

Location:

Manhattan, New York

Family:

Married, 1 Kid

Property:

Owner

Education:

Income:

325K

Brittany Chan

Chief Information Officer

Age:

Location:

San Francisco, CA

Family:

Married, 2 Kids

Property:

Owner

Education:

MS, MBA

Income:

400K

Jacob Horowitz

Real Estate Broker

Age:

Location:

Las Vegas, Nevada

Family:

Married, 4 Kids

Property:

Owner

Education:

High school

Income:

850K

Andrea Jones

Actor

Age:

Location:

Brooklyn, New York

Family:

Single

Property:

Owner

Education:

Income:

2.25MM

Sofia Armas

Luxury Interior Designer

Age:

Location:

Manhattan, New York

Family:

Married, 1 Kid

Property:

Owner

Education:

Income:

325K

Brittany Chan

Chief Information Officer

Age:

Location:

San Francisco, CA

Family:

Married, 2 Kids

Property:

Owner

Education:

MS, MBA

Income:

400K

Jacob Horowitz

Real Estate Broker

Age:

Location:

Las Vegas, Nevada

Family:

Married, 4 Kids

Property:

Owner

Education:

High school

Income:

850K

Andrea Jones

Actor

Age:

Location:

Brooklyn, New York

Family:

Single

Property:

Owner

Education:

Income:

2.25MM

Male

Female

The brand appeal leans towards the female side of the gender spectrum.

Serious

Fun

The brand is positioned to be serious and trustworthy.

Accesible

Exclusive

The brand is positioned to be exclusive. Buyers want to feel a curated experience and sense of personalization around the brand’s products.

Impulsive

Deliberate

The buyers make a deliberate decision to buy the brand’s products.

Affordable

Luxury

The brand offerings cost higher than the market median prices. The appeal to a buyer who wants a sense of luxury, superior customer service, and a great brand story.

Mainstream

Fringe

The brand is positioned to be fringe — Buyers feel like they’re in on a cool secret. Not everyone knows about it.

Empathy mapping allows us to further understand the Allyn and Oliver customer buyer by asking questions that reveal their attitudes and behaviors

What Brittany Chan says about a product.

“I want something that ages well.”

“I wonder if this will look good.”

“I trust my friends’ recommendations.

What Brittany Chan thinks when interacting with a product.

What else am I missing?

Is there an account page?

Hmm, this is not what I am used to.

What Brittany Chan does when interacting with a brand.

Taps on the VR button for each item.

Opens multiple Pinterest tabs.

Scrolls haphazardly in an attempt to find an account page.

How Brittany Chan feels when interacting with a brand.

Happy: Smiles when using AR preview

Worried: Something’s missing.

Impatient: Pages taking too long to load.

Brand Alignment

Identifying brands that mirror Allyn and Oliver's values and aesthetic was a crucial step in understanding their target customers' preferences. This alignment allowed us to tailor our branding and design efforts to truly resonate with them. We identified key brands in the luxury home goods sector and adjacent industries that held a special appeal for Allyn and Oliver's customers. This insight proved invaluable, guiding our decisions and enabling us to craft a brand experience that authentically connects with Allyn and Oliver's target audience.

Logo Design

As we sculpted Allyn and Oliver's visual identity, we explored a spectrum of logo variations. We crafted a word mark, iconic mark, and combination mark, each designed to meet diverse needs while staying true to the brand's vision. This deliberate and creative process ensured that every facet of the logo design was meticulously aligned with Allyn and Oliver’s ethos, providing a versatile and cohesive branding toolset.

“The ampersand in the logo is a subtle touch of intrigue, catching the viewer's eye in medium to large scale applications, and seamlessly blending in small-scale applications.”

Iconic Mark

combination Mark

wordmark

Combination Mark

Iconic Mark

Word Mark

Brand Style Guide

We crafted a comprehensive Brand Style Guide for Allyn and Oliver, establishing the standards and guidelines that shape the brand's unique aesthetic.

The Brand Style Guide for Allyn and Oliver is a treasure trove of information, covering everything from the company's logo and typography to its color system. By adhering to the guidelines outlined in the Brand Style Guide, vendors, partners, and collaborators can ensure a consistent portrayal of the Allyn and Oliver brand. The guide also offers best practices and highlights common pitfalls to avoid, making it an invaluable resource for anyone creating materials for the Allyn and Oliver brand.

About the Brand

• History

• Values

• Personality

Brand Logo

• Icon Meaning

• Primary Lockup

• Lockup Assembly

• Alternative Lockups

• Color Variations

• Service Marks

• Location Specific Marks

Brand Logo Use

• Logo Sizing

• Clear Space

• Background Control

• Logo Placement

• Common Errors

Brand Colors

• Primary Color Palette

• Using White & Black

• Colors

• Approved Pairings

Voice and Style

• Our Tone and Voice

• Taglines

• Parent Style List

Typography

• Primary Typeface

• Weights

• Using Type

• Digital Type

• Common Errors

Brand Collateral

• Stationary

• Packaging

Photography

• Tone

• Framing

• Composition

• Examples

In Closing

• Approvals

• File Types and Download Links

• Contacts

Website Design and Webflow Implementation

As we set out to bring Allyn and Oliver's brand into the digital realm, we aimed to make the website as captivating, responsive, and engaging as their physical showroom. Using Webflow, we built a site that's not just beautiful but easy to use. The subtle interactions and micro-animations breathe life into the website, echoing the brand's visual identity.

We also planned for the future, making sure the website can grow with the brand. As future phases will see the addition of a new navigation bar, online shopping through Shopify, and a blog. This way, the website will keep improving as Allyn and Oliver grows.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Architechtual
Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Architectural Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Architectural Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

The Imapct

Thanks to our strategic planning and careful work, we hit Michel's ambitious targets, launching Allyn and Oliver into the spotlight at the Las Vegas Design Market. The collaboration between Open Omega and Allyn & Oliver introduced a brand that wowed over 30,000 event attendees, solidifying Allyn & Oliver’s presence in the industry.

825 Leads Generated with an 8.36% Conversion Rate

Our efforts translated into tangible results for Allyn and Oliver as they were able to generate an impressive 375 leads through both physical and digital channels, following their soft launch at the Las Vegas Design Market.

Moreover, we achieved an impressive conversion rate of 8.36%, transforming these leads into paying clients and delivering a significant return on investment for the first phase of the project.

Cohesive Brand Identity: Allyn and Oliver's Key to Success at the Las Vegas Design Market

Our commitment to creating a cohesive and consistent visual identity enabled Allyn and Oliver to leave a lasting impression on the +30,000 Las Vegas Design Market attendees.

By employing a distinctive visual language, we effectively conveyed the luxury and elegance that define the Allyn and Oliver brand.

Establishing a Robust and Visually Consistent Digital Presence

Our efforts in the digital realm were equally successful. We designed and developed a responsive, fluid website on Webflow that serves as a landing page for Allyn and Oliver.

This website not only captures leads and communicates updates but also establishes a strong web footprint with SEO. It lays the groundwork for the upcoming blog and e-commerce extensions, ensuring Allyn and Oliver's digital presence continues to grow.

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