Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Discover how Open Omega was instrumental in the remarkable comeback of Faranak Shahroozi, the celebrated concert pianist and composer. Under high-stakes pressure, we crafted a professional online presence that exceeded expectations during her live stream performance with Reza Pahlavi, the Crown Prince of Iran, captivating over half a million viewers.

I had a fantastic experience working with Open Omega for my website. Saahil and his team delivered outstanding results and made a positive impact on our business. They were prompt in addressing concerns, detail-oriented, and always available when needed.

Faranak Shahroozi

International Pianist, Composer

About

Since her earliest days, Faranak Shahroozi found comfort and inspiration in music, lulled to sleep by the gentle tunes from a portable radio. This early love for music blossomed into a celebrated career, making her a prominent concert pianist and composer. She has scored for Hollywood, shared stages with music legends, and earned the endorsement of the legendary winemaker Robert Mondavi, alongside collaborations with powerhouses like NBC and PETA. Faranak's symphony of experiences was rich and diverse.

However, returning from a multi-year break, she was faced with a significant challenge: a live stream performance with Reza Pahlavi, the Crown Prince of Iran, for an audience exceeding half a million. The timeline was tight, the stakes high. That's when Open Omega stepped in. Faranak needed more than a website; she needed a platform to showcase her talent and professionalism, and she needed it quickly.

In this case study, we'll pull back the curtain and reveal how Open Omega partnered with Faranak Shahroozi to reignite her career, overcome her challenges, and take her career to new heights.

Challenges and Goals

Revamp Faranak Shahroozi's website to better encapsulate her personal brand as a concert pianist and composer

Goals

Craft a new website using top-tier design principles and the power of Webflow development.

Ensure the website design resonates with Faranak's brand, embodying elements of elegance, warmth, tranquility, and femininity.

Enhance the website user experience by designing and implementing a centralized music licensing portal

Goals

Develop a user-friendly music licensing page backed by a Webflow CMS audio player, ensuring ease-of-use and maintenance.

Integrate a contact form within the music licensing page for effortless communication with music supervisors.

Boost online revenue for Faranak Shahroozi through digital album sales

Goal

Design and develop an eCommerce store on Faranak Shahroozi's new Webflow website, enabling fans to purchase her albums and digital downloads.

Foster on-site engagement by curating a comprehensive online presence that showcases the artist's portfolio, media updates, and biography

Goals

Create a visually compelling and user-friendly Media, Biography, and Gallery page that highlights Faranak's accomplishments and work.

Optimize the website for SEO to increase visibility and attract a broader audience.

Research Outcomes

By making data-driven decisions and removing guesswork from our projects, we are able to make informed decisions that bring our clients closer to their goals.

Our collaboration with Faranak Shahroozi kicked off with a series of insightful Zoom calls. Together, we outlined the project's roadmap, discussed the necessary media assets, and delved into Faranak's vision for her brand's online presence. Faranak was more than just a client; she was an active participant, providing valuable feedback and insights throughout the process.

To truly grasp the essence of Faranak's music and the pulse of her audience, we dove deep into research, conducting interviews with her fans and music directors. We sifted through data, uncovering the growing popularity of classical music among younger audiences. Our research revealed that Faranak's music had a broader appeal than we initially anticipated, underscoring the need for a website that would resonate with a diverse audience.

Determining Personas

Tactical project structuring and clear stakeholder communication are key to efficient action and optimal use of time. Furthermore, it allows us to navigate challenges with agility and efficiency.

Only two weeks into the project, we encountered an unforeseen obstacle. Faranak's graphic designer unexpectedly left, creating a gap just before the critical live stream event, awaited by over half a million fans. With time running short and the stakes high, it was crucial to act swiftly. The pressure was on, and we needed to find a solution, fast.

As a versatile full-stack design team, we sprang into action, seamlessly integrating the missing assets into our workflow — Turning a potential setback into an opportunity for creative problem-solving. Despite the unexpected challenge, we kept the project on track, ensuring Faranak's live stream performance was a resounding success.

Website Architecture and Design

Defining the sitemap and prepping the content architecture is important in laying the foundation for a successful website.

At the heart of a successful website is a clearly defined user journey, something we deeply understand. In close collaboration with Faranak, we meticulously defined the sitemap and content architecture. This collaborative process allowed us to outline the website's goals and purpose clearly, ensuring that every element of the site was purposefully designed and strategically placed.

Low-Fidelity Wireframes

With the help of low-fidelity wireframes, we focused sharply on the functionality of the website, offering Faranak a crystal-clear blueprint of its layout and content structure. This approach allowed us to iterate efficiently and flexibly, without being confined by high-fidelity elements — The groundwork for what was to become a remarkable digital presence.

Color System and Typography

We curated a color system that would encapsulate the essence of Faranak Shahroozi's brand. Our palette choice was a blend of rich beige and deep purple hues, colors that radiate warmth, tranquility, elegance, and femininity. These colors were selected to mirror the key elements of Faranak's personal brand, creating a visual symphony that resonates with her artistic identity.

#EADFDA

rgb(234,223,218)

#290B3C

rgb(41,11,60)

#E4D7D1

rgb(228,215,209)

#513952

rgb(81,57,82)

#24220E

rgb(36,34,14)

#E9E9E9

rgb(233,233,233)

#24220E

rgb(243,243,243)

#90151B

rgb(144,21,27)

Interactive Gradient

Vorkurs II and Juana Light typefaces with all letters and numbers in purple.

Logo Design

"A logo that is inspired by a polyphony of musical notes. The Lettermark logo uses a calligraphic style to represent sophistication, elegance, and femininity."

Graphics

We carefully selected, refined and edited all images for the website, guaranteeing that Faranak Shahroozi always remained at the center of attention. Additionally, we designed album art covers for her eCommerce store, each serving as a visual tribute to her musical journey.

But our work didn't stop at aesthetics. We optimized all images for website performance and search engine rankings, compressing and converting them to next-gen formats. This ensured a seamless user experience and improved visibility, further amplifying Faranak's online presence.

Faranak Shahroozi Open Omega Mustard Field Graphics - Before

Faranak Shahroozi Open Omega Mustard Field Graphics - After

Faranak Shahroozi Open Omega Lighthouse Graphics - Before

Faranak Shahroozi Open Omega Lighthouse Graphics - After

Webflow Implementation

As the countdown to Faranak Shahroozi's live stream performance continued, the need for a polished, professional website became paramount. We chose Webflow as our tool of choice, transforming our wireframes into a fluid, responsive, and visually stunning website that was easy to navigate.

Before

After

‍
‍

Here are the highlights of Faranak Shahroozi's new website:

Music Licensing Filter

We pioneered the implementation of a unique music licensing filter on the Webflow platform. This allowed music directors to efficiently browse and filter through Faranak Shahroozi's extensive licensing library, enhancing the user experience on the music licensing page.

CMS Implementation

We leveraged Webflow's Content Management System (CMS) to empower Faranak and her team to easily update the website without the need for a developer. This feature was integrated across key areas such as the gallery, media component on the homepage, media page, eCommerce pages, and the music licensing page, providing a streamlined and efficient experience.

Audio Player

The eCommerce store and music licensing portal feature integrated audio players that align with the website's branding. These audio players are powered by a connection to the Webflow CMS and Azure Cloud backend, ensuring a seamless audio experience.

eCommerce Store

We utilized Webflow eCommerce with Stripe as the payment gateway to facilitate album sales and digital downloads, turning the website into a revenue-generating platform.

Pinterest Inspired Gallery

The website features a visually stunning gallery that showcases Faranak's images in a Pinterest-inspired tile layout. The gallery is seamlessly integrated with the CMS, allowing for quick and effortless updates.

Style Guide

To ensure consistency throughout the website, we created a style guide containing all essential elements such as HTML tags, color system, and global CSS classes. This made it easy to make site-wide updates while maintaining a cohesive visual identity.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Video Editing

Audio Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Webflow cms

GetForm.io

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

The Imapct

Our collaboration with Faranak Shahroozi was a resounding success. Despite a tight timeline, we delivered a premier Webflow website that surpassed Faranak's expectations and captured her personal brand with precision.

The website was well-received by her audience, and our joint efforts significantly boosted her career. Crucially, the website was ready in time for Faranak's eagerly awaited live stream with Reza Pahlavi.

250% increase in music licensing inquiries

The website relaunch marked a pivotal moment in Faranak Shahroozi's career. In the six months post-relaunch, music licensing inquiries surged by 250%. This underscored the effectiveness of the new website's design and functionality, and the positive impact on Faranak's personal brand.

The site's success led to tangible results, with Faranak scoring for films like “Playing the Crease” and the film adaptation of Asad Quereshi’s book "165 Days," reinforcing her standing as a leading artist in her field.

Collaborations and Exclusive deals with CBS, Universal music and Symphonic Music

We successfully elevated Faranak Shahroozi's online presence, aligning it with her personal brand via her new website.

The website served as a potent tool for her to showcase her talents to industry leaders, leading to collaborations with companies such as CBS and Universal Music.

Additionally, the website played a key role in securing her a worldwide distribution deal with Symphonic Music.

Positive ROI generated from eCommerce sales

The eCommerce store on Faranak Shahroozi’s new website successfully generated a positive return on investment, demonstrating the effectiveness of the website's design and functionality in driving sales and revenue.

Enhanced Brand Perception and Competitive Edge

The high-end design of Faranak Shahroozi's new site successfully elevated her brand as a pianist, creating a premium and professional perception.

Furthermore, the implementation of SEO optimization techniques improved her online visibility and search engine rankings, giving her a competitive edge with corporate entities and ultimately leading to increased opportunities for collaborations.

Next Project: Cenario's Pizza

Cenario's Pizza

Beating the Pandemic by Repositioning an iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Cenario's Pizza

Beating the Pandemic by Repositioning an iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Embark on the savory saga of Cenario's Pizza, a beloved culinary institution in Northern California. See how they joined forces with Open Omega to bolster their digital presence and boost online sales amidst the pandemic's challenges. Join us on this journey of resilience and innovation, and discover how our partnership empowered Cenario's Pizza to emerge stronger than ever.